Deliverability

Email Authentication: SPF, DKIM, DMARC

In simple terms, SPF, DKIM, and DMARC verify that a sender is authorized to send emails on a…
Sending Emails to CC & BCC in MailPoet: Limitations and Workarounds

MailPoet is a powerful tool for managing email communications on your WordPress site, but it currently…
Sign-up Confirmation (Double Opt-in) Feature

Important: The sign-up confirmation option is enforced when sending emails with MailPoet Sending Service, and there’s…
Transactional Email vs Marketing Email In Automations

Email automation is one of the most effective ways to keep your subscribers informed and engaged,…
Adding an Unsubscribe Link

Every Newsletter, Post Notification, and other marketing email you send is required to include an Unsubscribe…
Create a Re-Engagement Email

A re-engagement email is an email that’s designed to re-engage subscribers who have stopped engaging with your regular…
How to Improve Open and Click Rates

My Open Rate is 0%! First, ensure you have the “Engagement analytics tracking” setting under MailPoet…
The Newsletters Are Not Being Received

If you or your subscribers are not receiving newsletters, previews or test emails, first do the…
Google, Yahoo, and other Big Email Service Provider Requirements

In January of 2024, major online providers of free email inboxes such as Google, Yahoo, Outlook,…
Best Practices for Sending Marketing Emails

Quick links: 1. Make sure you have your subscribers’ permission to send them emails 2. List…
Emails Going to the Spam Folder

On certain occasions, you’ll notice that the emails that you’re sending are arriving in the Spam…
Preview text

Preview text, sometimes called preheader text, is a short snippet displayed next to the subject line…
Bounce Management in MailPoet

Quick links: What is a Bounced Email? Types of Bounces Bounce Management When Using MailPoet Sending Service…
Spam Complaints and How to Prevent Them

What is a spam complaint? A spam complaint (also known as an abuse report) is “the…
Segmenting Subscribers By Engagement

Segmenting users by engagement is crucial for improving email deliverability, reducing deliverability issues, and maximizing conversions.…
MailPoet Sending Service Anti-Spam Policy

If you’re sending with the MailPoet Sending Service you receive a significant number of invalid email addresses…
What are Spam Traps?

Spam traps are email addresses used by Internet Service Providers (ISPs) and blocklist operators to filter…
Gmail Promotions Tab

What is the Gmail Promotions tab? The tab system within Gmail offers its users the ability…
Places to Check for Email Addresses in Settings

While setting up MailPoet, there are a variety of different places you enter email addresses. Your…