How to Improve Open and Click Rates

Improving Your Email Open Rates

My Open Rate is 0% !

If you no one ever opened your emails, there's a good chance they were never sent. 

In this case, read the article The Newsletters Are Not Being Received.

My Open Rate is under 5%

There might be a problem with the delivery of your emails.

If you're sending with MailPoet, please get in touch with our support team through the contact form.

If you're sending with your host, we suggest changing sending method ( comparison table).

What’s a Good Open Rate?

It really depends on the size of your subscriber list. Logically, if you have a small list, each newly opened email will make a larger difference to the rating results than if you have a big list.

Although we refuse to be nailed down to specific percentages, we would say that if you’re getting less than 10% opens, something is wrong. This could be that your email server is set up wrong or is blacklisted, or that your subscribers are marking your messages as spam if they didn’t give you permission to email them.

Conversely, if you’re consistently achieving 100% opens, there might be something affecting the results too.

If you use MailPoet and you are having any suspicious behaviour from your open rates, please get in touch with our support team.

How Are Open and Click Rates Calculated?

Open rate is a measure of how many people on an email list opened (or viewed) a particular email campaign. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.)

The email will not be counted as an open until one of the following occurs:

  1. The recipient enables the images in the email or
  2. The recipient interacts with the email by clicking on a link

MailPoet rates are calculated on a  per subscriber basis, rather than total values. This is called unique and it means that if one subscriber opens the email 5 times, then it only counts once, so you could never have more than 100%. This is a much more accurate way of calculating how many people have enjoyed your newsletter.

Open rate % = (Opens ÷ Emails Delivered) x 100

Click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.

Click rate % = (Clicks ÷ Emails Delivered) x 100

Improving Your Email Click Rates

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