Preview text, sometimes called preheader text, is a short snippet displayed next to the subject line in an inbox. It offers a glimpse into the email’s content, influencing the subscriber’s decision to open it. This text is critical for grabbing attention and can be strategically used to complement the subject line, though its specific role and effectiveness vary.
This is how the email looks in the email editors.
In MailPoet, you can add the preview text in the sidebar:
It’s recommended to keep this snippet short. We recommend keeping it under 80 characters for optimal impact, although it can extend up to 150 characters. This character limit is twofold: to ensure readability on most devices and email clients and to maintain the recipient’s attention without overwhelming them. Overly long preheaders can be truncated or ignored, diminishing their effectiveness.
It’s essential to consider the audience and the email’s purpose. For instance, if the email is promotional, the preview text might include a compelling offer or deadline to create urgency. For informational emails, you can summarize the key point or value proposition. The choice of words is critical; they should be action-oriented, clear, and direct, resonating with the target audience’s interests and needs.
Here are some examples of subject lines with corresponding preview texts:
Subject Line: “Exclusive Offer Just for You!”
Preview Text: “Unlock 20% off on your next purchase – limited time only!”
Subject Line: “Your Monthly Newsletter Has Arrived”
Preview Text: “Discover the latest industry insights and tips inside!”
Subject Line: “Winter Clearance Starts Now!”
Preview Text: “Get up to 50% off on all winter apparel – Shop the sale today!”
Subject Line: “Healthy Recipes for a Fresh Start”
Preview Text: “Explore our top picks for nutritious and delicious meals.”
Subject Line: “Don’t Miss Our Exclusive Webinar”
Preview Text: “Reserve your spot for expert insights on digital marketing.”
Subject Line: “Last Chance to Claim Your Gift!”
Preview Text: “Your coupon expires soon – Use it before it’s gone.”
Subject Line: “Weekly Tech Roundup Inside”
Preview Text: “Stay ahead with the latest technology and innovation.”