Our Approval Process

Before you can start using the MailPoet Sending Service to send your emails, you need to have an approved Starter, Business, or Agency Plan active on your account. 

If you already have a MailPoet account, please login here at account.mailpoet.com/login. If you don't have an account, you can create one here.

Once you subscribe to a MailPoet plan that includes the MailPoet Sending Service, you will be directed to a page with a few questions to be answered. This will help us learn more about your business and make the right recommendations in order for you to have a good experience when sending your emails with us.

After submitting the answers, the subscription will be reviewed by our team to be approved or not. You should receive an email from us once it's been approved. 

This process is very important to ensure the reputation of our servers. 

Note: if the plan you subscribed for is not approved, you're still welcome to use the MailPoet plugin. You'll just need to select a third-party sending method ( Other) in MailPoet > Settings > The Send With Tab to send your emails.

Your website's address

Kindly make sure that you have a website that is fully functional and ready as we need to validate your website's content to make sure they are not in violation of our Anti Spam Policy.

Please note that newly registered domains (NRD) can be considered suspicious, hence are usually greylisted. This can affect your domain's reputation and get your subscription to be automatically rejected by our system. Greylisting is a technique used to test whether a sender is legitimate or not, and it takes at least 15 days for malicious domains to be either withdrawn or to be classified into one of the other, more precise categories.

We recommend checking these security-related recommendations to ensure your website and domain have a good reputation: Sending Email Safely.

Collecting subscribers

Select the option that is relevant to you. If you feel that more information is required, select Other and provide as much information as you need. 

Purchasing email marketing lists might be a cheap and easy way to build a list of subscribers, but it’s not a good way to improve engagement, deliverability, or reputation. Buying lists can damage your reputation and leave a long-lasting effect on your marketing efforts. It can also put your email account at risk and violates our Anti Spam Policy.

We do not recommend using:

  • Purchased lists; 
  • Collected business cards list;
  • Personal address book list;
  • Public addresses;
  • Another department's list


How did your subscribers confirm they want to receive emails from you? Please note that having your subscribers' permission to send emails to them is not just a good sending practice, but a requirement to use the MailPoet Sending Service. You can read more about it here.

If you didn't clearly tell people they'd join your mailing list or if you're not sure you have their permission to send them emails, you'll get spam complaints.

How old is your list?

Let us know when was the last time you sent an email to your list or if you haven't sent out emails at all.

Lists that are over a year old often contain email addresses that are not valid anymore because people change email addresses and these addresses will bounce. It’s not uncommon that an old list can have up to 10% invalid addresses. 

If Gmail, Yahoo, Hotmail or any other receiving server notices this, they'll probably send you to the Spam folder and might block emails coming from your domain. If you're sending with MailPoet Sending Service, you may get your MailPoet account suspended.

If it's been a while since you sent an email to your list, or if these addresses have been collected a long time ago, we strongly recommend reducing the chances of being banned by using cleaning services to help you get rid of some bad addresses before sending with MailPoet for the first time.

After submitting your answers

Your account will immediately be submitted to be reviewed by our Approvals Team. 

While the subscription is pending approval, there are various steps you can take to continue setting up your site and trying out the plugin.

What to do if your account is not approved

Approximately 24 hours after sending the survey, you should receive an email from MailPoet to let you know if your subscription has been approved, denied, or if it's still pending approval and additional information is needed. 

If you don't see any questions to be answered or if you haven't received any message from us after 48 hours, please contact our support team via email.

In case we need more information to proceed with the approval, your subscription will remain pending and we will send you an email with a few more questions about your list. For example, If the information provided about how your subscribers joined your list is unclear, you will need to send us additional information about your list for us to approve your plan. For more information about this please go to the Pending Approval Subscription page.

If your account isn’t approved, don’t worry about it. You can still use the plugin by selecting a different sending method to send your emails. If you'd like to have access to the Premium features and/or have more than 1,000 subscribers, you can subscribe to one of our Creator plans (which does not include the MailPoet Sending Service).

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