Importing Subscribers with CSV Files

A comma-separated values (CSV) is the standard format for importing and exporting contacts. Gmail, Apple Mail, Outlook, and all other email software all use this format.

You can use a variety of different programs for editing or creating CSV files:

Imported subscribers are automatically "confirmed" and will not receive a subscription confirmation email. Consider yourself a spammer if these people never asked to be on your list. Read more.

Here's an example of a sample CSV file:

Email, First Name, Last Name, John, Doe, Mary, Smith, Johnny, Walker

Do note that semicolons or tabs can sometimes be used instead of a comma.

If column headings are available, MailPoet will try to match headings with existing fields. Using the above CSV example, the following matches will be made:

Importing custom fields

MailPoet allows you to import custom fields that can be used to personalize your newsletter. If the custom field does not exist, you can create one during the import process. For example, we'll create and name a new "city" field:


Changing Subscribers Status

Once the tables with the subscribers are showing up, you can then modify a few options at the bottom before running the import. You can first pick what list(s) you'd like your subscribers to be added to. The list can be created beforehand or you can create it on the go:

Then, you can select the status of your subscribers after the import. You can select between "Subscribed", "Inactive", and "Unsubscribed" for new and existing subscribers. In the case of existing ones, you can select "Don't update" if you don't wish to modify their current status after importing:

Importing existing subscribers

Importing an already existing email address will not duplicate it. By default, MailPoet will update your subscribers' data unless you turn that option off:

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