Checklist before importing subscribers

Are you about to import subscribers? You shouldn't if you are doing one of the following actions below.

1. My list is over 2 years old

Please avoid this at all costs. This is the most common reason why our users get poor deliverability or banned.

You can use the list if your list is not over 2 years old and if your list was used for the same website.

Possible consequences: addresses that don't exist anymore will bounce. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they might block you. Getting unblocked is very difficult.

Solution: Use services like   BriteVerify or DataValidation to clean your lists.

2. I'm using a list from my other website

Although your sites might be similar, your other website's subscribers didn't ask to receive emails from your new site. Our recommendation: don't import.

Possible consequences: you run a good chance of being marked as spam. Or worst, blocked entirely from Internet Service Providers.

Solution: send a newsletter to your other site's subscribers and invite them to join your new list. Link to a subscription form on a page of your site!

3. I'm importing another department's list

It's tempting to use your company's other list for your own project. We know, we've been there. Our recommendation: don't import.

Possible consequences: you run a good chance of being marked as spam. Or worst: blocked entirely from Internet Service Providers.

Solution: ask the other department to invite their subscribers to join your new newsletter's list. Link to a subscription form on a page of your site!

4. I bought a list

Bad idea! You'll get lots of spam complaints (since they didn't opt-in to hear from you specifically) plus low open rates and high bounce rates. Is it really worth it?

Possible consequences: addresses that don't exist anymore will bounce. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they'll probably send you to junk and might block you.

Solution: use services like BriteVerifyDataValidation or NeverBounce to clean your list, then send them a personal email with a link to a subscription form on a page of your site asking them to sign up.

5. My personal address book

This is not a good idea.

Solution: we recommend that you send a personal email to your personal contacts with a link to a page where they can subscribe.

6. Collected business cards

If you don't clearly say to those who give you their business cards that they'll join your mailing list, consider yourself a spammer!

Solution: send them a personal email with a link to a subscription form on a page of your site.

7. I'm switching to MailPoet from another emailing solution

Go ahead if you have used a previous known email solution. You should be good.