Checklist before importing subscribers

Are you about to import subscribers? You shouldn't if you are doing one of the following actions below.

1. My list is over 1 year old

Please avoid this at all costs. This is the most common reason why we ban our users.

Old list contains addresses that are not valid anymore. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they might block you. Getting unblocked is very difficult.

Solution: remove hard bounced addresses from your list before sending with MailPoet. If your list is large, send to a small sample of 1,000 subscribers first. You can also use services like BriteVerify or DataValidation to help clean your lists.

2. I'm using a list from my other website

Although your sites might be similar, your other website's subscribers didn't ask to receive emails from your new site. Our recommendation: don't import.

Possible consequences: you run a good chance of being marked as spam or blocked by MailPoet's Sending Service. Or worst, blocked entirely from Email Service Providers.

Solution: send a newsletter from your other website and invite them to join your new list by linking to a page on your new website where they can opt in.

3. I'm importing another department's list

It's tempting to use your company's other list for your own project. We know, we've been there. Our recommendation: don't import.

Possible consequences: you run a good chance of being marked as spam. Or worst: blocked entirely from Internet Service Providers.

Solution: ask the other department to invite their subscribers to join your new newsletter's list. Link to a subscription form on a page of your site!

4. I bought a list

Bad idea! You'll get lots of spam complaints (since they didn't opt-in to hear from you specifically) plus low open rates and high bounce rates. Is it really worth it?

Possible consequences: addresses that don't exist anymore will bounce. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they'll probably send you to junk and might block you.

Solution: don't use MailPoet!

5. My address book

This is not a good idea.

Solution: we recommend that you send a personal email to your personal contacts with a link to a page where they can subscribe.

6. Collected business cards

If you don't clearly say to those who give you their business cards that they'll join your mailing list, consider yourself a spammer!

Solution: send them a personal email with a link to a subscription form on a page of your site.

7. I'm switching to MailPoet from another emailing solution

Simply ensure that you don't import invalid addresses that have bounced.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.