Choosing Your MailPoet Plan

MailPoet Free version

When you install the MailPoet plugin, you can use it for free up to 1,000 subscribers.

This means you don't need to create an account or subscribe to any plan if you simply have fewer than 1,000 subscribers and want to send using your own host or a third-party sending service, such as SendGrid for example.

If you want to try our own MailPoet Sending Service as your sending method, you can subscribe to our free Starter plan up to 1,000 subscribers. The Starter plan allows sending up to 5,000 emails per month.

You can subscribe to a maximum of two free sending plans per MailPoet account.

MailPoet Paid Plans

If you have more than 1,000 subscribers, you'll need one of our paid plans: Creator, Business, or Agency

The best choice of plan type will depend on whether you want to send with our MailPoet Sending Service or your own sending method, as well as the number of sites you will be using MailPoet on.

1. Sending via MailPoet Sending Service

Our MailPoet Sending Service provides a variety of benefits, which you can read about in our knowledge base. While all plans allow you to switch sending to your own method if preferred, our Business and Agency plans unlock sending via our sending service.

The Business plan can be activated on a single website, while the Agency plan is a great fit for agencies and site builders that will be using MailPoet on multiple sites. The Agency plan is available for activation on up to 50 sites.

For site owners focused on running their own site, the Business plan will be the best option.

2. Sending with Your Own Sending Method

If you're interested in MailPoet’s advanced features and/or need to send to more than 1,000 subscribers, but wish to send with your own host or via a third-party sending method, then the Creator plan will meet your needs. 

The Creator plan can be activated on a single site, so if you are running multiple sites, then the Agency plan may still be a better fit (depending on the number of sites), since it allows sending via a third-party method or the MailPoet Sending Service.

Subscriber Limits and Plan Pricing

All of our plans scale based on the size of your mailing list: you select the subscriber limit that is appropriate for your site, and the price of the plan will be based on that. Our plans start from 500 subscribers, and scale up to 200,000 subscribers. For larger plans, our support team can help provide a quote for a custom plan that will meet your needs.

Simply enter your desired subscriber limit to see the prices for each plan on

You can subscribe to a monthly plan, or an annual plan which will provide a discount (relative to monthly plan pricing). All subscriptions will be automatically renewed at the end of the current billing period, but you can set the plan to be canceled at any time. 

As your mailing list grows, if you find that you need a higher subscriber limit, you can upgrade your plan at any time by following the steps in our Upgrade Guide here.

Don't know how many subscribers you have? Please check this article on how to find it out.

Details and a side-by-side comparison of each plan can be viewed below, or directly on the plan page

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