How to be a Good Sender

We strongly recommend to follow this checklist before sending your first emails with MailPoet:

1. Make sure you have your subscribers' permission to send them emails

Not sure if you have your subscriber's permission to send them emails? The best solution is to simply reconfirm subscribers to your list before sending emails to them. This way, you'll make sure you're sending to people that will be happy to hear from you and will reduce the chances of spam reports.

We also have a complete checklist before importing that we urge you to carefully read.

Do not send to a purchased list or someone else's list. If you purchased an email list, you’re probably getting low open rates and high bounce rates (invalid addresses), which may get your account suspended. Please refer to the checklist.


2. Be careful before importing subscribers

The MailPoet Sending Service has automated bounce management which removes invalid addresses. However, this is not a cleaning service!

When you have a list over 2 years old for example, it is very likely that over 15% of the email addresses no longer exist because people change jobs. These addresses will bounce and your account may be downgraded or even suspended if you're using the MailPoet Sending Service.

Services like BriteVerify or DataValidation help clean your list, but they may not detect all bad addresses.


3. Check your SPF and DKIM records

SPF and DKIM authentication issues can affect your deliverability and prevent some emails from being received, resulting in low open rates and also generating soft bounces. Read more about SPF and DKIM.

If you send with the MailPoet Sending Service, it automatically signs your emails with SPF. If you already have an SPF record, for example for Google Apps, the plugin will give you further instructions to update your DNS to include our sending service.

You can use this tool to check your SPF and DKIM keys easily and prevent a deliverability issue.


4. Fake signups to your list

Fake signups can occur on any website mostly due to "bots" which are automated by hackers. 

You can easily protect your MailPoet subscriptions forms by adding a captcha. If you're using any third party form plugin, make sure you add a captcha there too.

If your website is open to registration, it's quite common to see bots register fake WordPress users. These fake users are then added to the default MailPoet list "WordPress Users". It's very important to protect your registration from bots:


5. How spammy are you? There's a spammer in all of us!

You can be a legit user that doesn't intend to do anything wrong, however, your subscribers might think you’re sending email spam. Why and how could this happen? We have a very nice article about that: Am I a Spammer? 11 Signs You’re Sending Email Spam

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