Reconfirm Subscribers to Your List

This is a standard practice to avoid hard bounces (invalid or unused addresses) and spam complaints to preserve your reputation as a sender. This applies to all lists, even those with just 100 subscribers. 

You risk having your emails ending up in the spam box or getting the MailPoet Sending Service paused for your account otherwise.

You can send the re-confirmation email from MailPoet using another sending method (especially if MailPoet Sending Service is paused for your account) or from your personal inbox.


When is it necessary?

  • You want to start sending newsletters to your contacts for the first time instead of using your personal or professional email account;
  • You want to email professional contacts with MailPoet instead of your professional inbox, like customers you've had for several years;
  • You want to email your WooCommerce customers for the first time;
  • You haven't sent any emails to a mailing list in over a year.

Reconfirm your subscribers from MailPoet

You can design this email in MailPoet and send it to your list, but simply not with the MailPoet Sending Service. It takes just a few minutes to ask your contacts to join your list and confirm that they really want to receive your emails with MailPoet. 

Here are the steps you should take:

1. Temporarily change your sending method to "Other"

Instead of MailPoet Sending Service, use your host as the sender by going to the MailPoet > Settings > Send With... tab and selecting "Other".

2. Create a new list

In your WordPress admin, go to MailPoet > Lists, and click on "Add New" to create a new list that will contain only the confirmed subscribers:

Name your list, such as " Newsletter subscribers", and click "Save". The list's name is public, so make sure you give it a name that makes sense to your subscribers.

3. Edit your existing Form / Create a new Form

Go to MailPoet > Forms, and edit your existing Form to associated it with the new list.
Alternatively, you can  create a new Form just for reconfirming your subscribers and place it on an individual page, so you can link to this page specifically.

In this case, after creating a new form associated with the new list, you should create a new page by going to Pages and click on "Add new". Name this page " Join our mailing list".
Add the MailPoet form to this page by pasting the shortcode in the body of your page:

4. Send a newsletter to the old list asking your subscribers to subscribe again

For example:


Reconfirm your subscribers from your personal inbox

You can follow the steps above and also send the email from your personal inbox (and not from MailPoet). Just send an email to your contacts with a link to the page where your Form is placed. 
For example:


What to expect?

You can expect anything from 10% to more than half your contacts signing up depending on how close you are to your contacts, how old your relationship is with them, and how many contacts you have.
You might want to email your contacts twice in a week to make sure your recipients have had the chance to read your email and join your list.
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