Guide to Subscriber Segmentation
MailPoet allows customers to create the following segments of subscribers in MailPoet > Lists > Segments tab:
- WordPress user roles
- Email actions (opens or clicked links)
- WooCommerce: purchased product X
- WooCommerce: purchased product category
Note: canceled and incomplete WooCommerce orders from customers do not show in the Segments list.
You can send to specific WordPress user roles:
- Any custom role you have created, for example, Customer, Subscriber, Shop manager...
You can create segments of subscribers by users that opened, clicked or not on a specific link, or didn't open a newsletter.
You should select an action and then the Newsletter from which the data will be pulled from:
If you selected clicked or not clicked as an action, you can specify the exact link you want to have the data:
After having the Segment created, you can send a new Newsletter to these specific subscribers, adding it just like you do with Lists:
After you've created a segment, this segment will be updated automatically. It means that if someone clicks on a link after the segment has been created, they will be automatically added to the segment.