WooCommerce Automatic Emails

Attention: as of version 4.41.3 of the plugin, the legacy Welcome and WooCommerce emails were migrated to the new Automations page. If you are looking for your existing legacy emails, please check under MailPoet > Automations. If you are looking to create new ones, they should be created instead as Automations.

Quick links:

You can create and send the following WooCommerce Automatic emails with MailPoet:

WooCommerce Automatic emails created with MailPoet will be sent only to "Subscribed" usersIf they're still "Unconfirmed", the email will be scheduled but not sent until they confirm their subscription via email (if double opt-in is enabled).

Also,  the emails will be triggered only if the order status is "Processing" or "Completed".


Abandoned Shopping Cart

You can send an email to a customer after they add an item(s) to their cart but don't complete the checkout process:

You can set up as many abandoned cart emails as you like with different delays. We recommend setting up 3 abandoned cart emails. Read our complete guide. If a customer makes a purchase after the first or second email, subsequent emails will be cancelled.If the customer returns to their cart to complete their purchase while any of your notification emails are set up, those emails will be automatically disabled. This ensures customers won’t inadvertently receive a cart recovery email from you when they’ve already made a purchase.

You can send recovery emails to guest users who are also subscribers on your email list, even if they’re not logged into your site. As long as they’re subscribed to one of your lists and have clicked on a link in one of your previous campaigns, they’ll receive an abandoned cart email.

When you're creating an Abandoned Shopping Cart email, you'll see the option to add an Abandoned Cart Content widget. It will display the actual shopping cart content in an Abandonded Cart email. Here you can read more about it: The Abandoned Cart Content widget.

You can also include your cart URL: How to Link to Your Cart Page.

Guest users won't receive this email unless they are subscribed to one of your lists and have clicked on a link in one of your previous campaigns.

First Purchase

Send an automated email to a customer after they've done their first purchase on your site:


Purchased in This Category

Send an automated email to a customer when they make their first purchase in a specified category:


Purchase This Product

Send an automated email to a customer when they make their first purchase of a specific product:


Troubleshooting WooCommerce Automatic Emails

If your WooCommerce Automatic emails are not sent, check the following:

  • Your customers have Subscribed status in MailPoet (they should opt-in to receive emails during checkout and confirm their subscription). If a subscriber is Unconfirmed, an email will be scheduled, but not sent until they become Subscribed.
  • This is the first purchase of these products for them as New Purchase emails work for first purchases only.
  • Orders are in Processing or Completed status.

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