How to Create a Drip Campaign with Welcome Emails

Welcome Emails are autoresponders emails triggered when one of the following events occur:

  • Someone subscribes to a list;
  • A new WordPress user is added to your website in a specific role.

It's possible to create an automatic series of emails, allowing to automatically publish pre-written content sent at predetermined times. There's no need to manually write and send each one. It's known as a marketing strategy called drip campaign.

These drip campaigns are a follow-up method and usually have end goals in order to engage your subscribers. You can create campaigns for educating users with a welcome or onboarding program, a training course, or a promotional campaign rewarding your best customers by sending freebies and coupons.

Setting It Up

Create a new email by going to MailPoet > Emails and clicking on the Add New button. Select the type of email you want to create: Welcome Email.

By hitting Set up button, you'll set when your first automatic email will be sent. If someone just subscribed to your newsletter, for example, a drip campaign could send a welcome email right away:

Next step is creating the Welcome Email selecting a template and using MailPoet Design Editor. Once it's done, just check your settings at the Final Step page and click on "Activate" button:

Then you can create a second email that can be sent a few days later:

And a third newsletter may go out a week after the subscription is confirmed:

And it's done. You should have a queue with a set of already-written emails ready to be sent according to the frequency you set:

For more tips, check out our article Improve Your Signup: Welcome Email.

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