Settings > The Sign-up Confirmation Tab

Important: The sign-up confirmation is required when sending emails with MailPoet Sending Service, and there’s no option to disable it in MailPoet’s Settings > Sign-up confirmation tab.

It's highly recommended that you keep this feature enabled if you want to prevent spammers from joining your email list and want to keep a good reputation with your sending service.

When signup confirmation is enabled, all of your new subscribers will first receive a "confirmation email." Inside this email, there is a link that must be clicked in order to activate the subscription to your newsletter. If they don't click the link and confirm their subscription, they will remain "Unconfirmed" and will not receive any of your newsletters.

On the Sign-up Confirmation tab, you can:

  1. Enable/disable the sign-up confirmation feature;
  2. Change the sign-up confirmation email subject and content;
  3. Select a page to which your subscribers will be redirected after clicking on the confirmation link.


Change the Email Subject and Content

Note: The Sender's settings for the sign-up confirmation (From and Reply-to) will follow the ones set on the Settings Basics tab.

For customizing the confirmation email subject and content, you can choose between using the standard MailPoet visual email editor, or a simplified text editor that you can customize with shortcodes.

If you check the "Enable visual subscription confirmation emails" option, then you can open the template editor and customize your email in the visual editor:

Alternatively, if you leave that setting disabled, you can customize the subject and content of the confirmation email directly in the settings page.

The shortcode used to confirm the subscription is  [activation_link] [/activation_link] 

When users click on this link, their subscription will be confirmed. It's not possible to edit this shortcode or use a different link, but you can change the link text by changing the content in the shortcode.

There are several other shortcodes that can also be used to customize the content (listed along the side of the editor textbox), such as the subscriber's first and last name.

This is how the default signup confirmation email should look:

You can customize your signup confirmation email with HTML code as described here. However, note that it's risky to customize it too much. As this is the first email that will be sent to the subscriber, it's important to reduce the chances of it landing in the Spam folder. So if you have images and custom HTML, it increases the chances of causing deliverability problems.


Confirmation Page

When the activation link is clicked, your subscribers will be redirected to the page that you select here. If you haven't selected any page, the default (hidden) page, aptly called MailPoet Page, will be used. This page uses your theme's standard page template.

If you would like to create your own customized Confirmation page, please refer to this article.

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