Important: The sign-up confirmation is required when sending emails with MailPoet Sending Service, and there’s no option to disable it in MailPoet’s Settings > Sign-up confirmation tab.

It’s highly recommended that you keep this feature enabled if you want to prevent spammers from joining your email list and want to keep a good reputation with your sending service.

When signup confirmation is enabled, all of your new subscribers will first receive a “confirmation email.” Inside this email, there is a link that must be clicked in order to activate the subscription to your newsletter. If they don’t click the link and confirm their subscription, they will remain “Unconfirmed” and will not receive any of your newsletters.

On the Sign-up Confirmation tab, you can:

1. Enable/disable the sign-up confirmation feature;
2. Set up your confirmation email using our editor or change the sign-up confirmation email subject and content;
3. Select a page to which your subscribers will be redirected after clicking the confirmation link

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Change the Email Subject and Content

Note: The Sender’s settings for the sign-up confirmation (From and Reply-to) will follow the ones set on the Settings Basics tab.

If you would like to customize the email subject and content of your confirmation email, please refer to this article.

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Confirmation Page

When the activation link is clicked, your subscribers will be redirected to the page that you select here. If you haven’t selected any page, the default (hidden) page, aptly called MailPoet Page, will be used. This page uses your theme’s standard page template.

If you would like to create your own customized Confirmation page, please refer to this article.

Delete Unconfirmed Subscribers

MailPoet can automatically and permanently delete subscribers who have not confirmed their subscription after 30 days.

Go to MailPoet > Settings > Sign-up Confirmation and set “Delete unconfirmed subscribers” to “After 30 days”. The default option is “Never”.

When enabled, this also applies to existing unconfirmed subscribers older than 30 days. Deleted subscribers can sign up again.

This cleanup does not delete WordPress Users or WooCommerce Customers.