Types of Forms

When creating your subscription form with the MailPoet form editor, we offer several types of forms that you can use to capture subscribers and grow your email list. You can choose which type of form you're creating in the Form Editor > Form Placement panel.

Except for the "shortcode & other", all form types allow you to select them to be displayed on all pages, on all product/posts pages, only on specific pages and/or products, or only on posts from specific categories and/or tags.

Here's a brief overview of each form type and when you should use them:

Below pages

This is a form that is displayed at the end of your blog posts or other content, encouraging visitors to subscribe after reading.

Pros:

• Encourages visitors to subscribe after they've read the website's content.

Cons:

• May not be seen by visitors who don't read the entire content.

Fixed bar

This form stays fixed at the top or bottom of your website, encouraging visitors to subscribe as they scroll.

Pros:

• Always visible on the website, without interrupting user experience. This type of form is particularly useful for websites with longer pages or that require a lot of scrolling.
• Encourages subscription in a subtle way.
• Can be triggered after a set amount of time

Cons:

• May not be as attention-grabbing as other form types.
• May not be suitable for all types of websites.

Pop-up

This is a form that pops up on your website after a set amount of time, or when a visitor takes a certain action, such as scrolling to a specific part of the page.

Pros:

• Grabs visitors' attention and encourages them to subscribe.
• Can be triggered after a set amount of time or when a visitor takes a specific action (Exit-intent display).

Cons:

• May interrupt the user experience and be seen as intrusive.
• May be blocked by browser extensions or ad blockers.

Slide-in

This is a form that slides in from the side or bottom of your website, catching visitors' attention without interrupting their browsing experience.

Pros:

• Grabs visitors' attention without interrupting their browsing experience.
• Can be triggered after a set amount of time.
• Choose if you want it to be displayed on the left or right bottom corner of the website.

Cons:

• May not be suitable for all types of websites.

Shortcode and others

Shortcode: This is a shortcode that you can insert anywhere on your website to display a subscription form. This form type allows you to target specific areas of your website.

Widget: This form can be added to your website's sidebar or footer in the WordPress admin > Appearance > Widgets, making it easily accessible to visitors from any page.

iFrame: The iFrame code is primarily used for external websites - that is, a website other than the one with MailPoet installed on it. Using the iFrame, subscribers can join your list(s) from elsewhere on the Internet.

By experimenting with different form types and tracking their performance, website owners can determine which types work best for their specific goals and audience. Check out our blog post on Ways to Make Your Newsletter Signup Form Work Harder.