If a newsletter didn’t reach as many subscribers as you hoped, MailPoet lets you re-send a copy of it to only the subscribers who didn’t open the original. This is a simple way to give an important message a second chance without bothering people who already read it.
How to resend
- Go to MailPoet → Emails and click Stats next to the newsletter you want to resend.
- On the stats page, open the dropdown next to the Edit button and click Resend to non-openers.
- In the dialog, enter a new subject line. The field is pre-filled with
Re: <original subject>as a starting point. - Click Resend. MailPoet creates a copy of your newsletter with the new subject and starts sending it to the non-openers.
You will see the resent copy in the Newsletters listing while it is sending. Once finished, it has its own statistics page just like any other email.
When the option is available
Resend to non-openers only appears in the dropdown if every condition below is met. If something is missing, the menu item is greyed out and tells you why on hover.
- Standard newsletters only. The option is not available for automations, post notifications, welcome emails, re-engagement emails, or already-resent newsletters.
- The original must already be sent. Drafts, scheduled, and still-in-progress sends are not eligible. Wait until the original send is fully complete.
- The send must be at least 1 day (24 hours) old. This gives subscribers enough time to actually open the original. Until that point, the option shows a countdown such as “Available in 5 hours.”
- The send must be at most 3 days (72 hours) old. After the 3-day window expires, the option becomes unavailable so the resend is still relevant. The label reads “Resend window expired (3 days).”
- You can resend each newsletter at most once. Once you have resent a newsletter, the option disappears for both the original (“already been resent”) and for the resent copy itself (resends cannot be resent).
- Email tracking must be enabled. Without tracking, MailPoet doesn’t know who opened the email, so non-openers cannot be determined. Enable it under Settings → Advanced → Engagement analytics tracking.
- You must be within your plan’s subscriber limit. If your account is over the limit, sending is blocked until the limit is resolved – the resend is no exception.
- Your sending method must be configured. If MailPoet cannot reach your sender (for example, because the MailPoet Sending Service is paused), the action is blocked with the same error you would see when sending a regular email.
- At least one subscriber must qualify. If everyone has already opened the email, you’ll get the message “All recipients have already opened this email.”
Subject line rules
- The new subject line is required – you cannot leave the field blank.
- It must be different from the original subject (case-insensitive). MailPoet pre-fills
Re: <original subject>for you, but you can change it to anything you like. - A different subject line gives the resend a fresh chance with subscribers who skipped the original – and helps it stand out in the inbox if a few people did see the first one.
How does MailPoet decide who is a non-opener?
A subscriber is treated as a non-opener only if MailPoet has no open recorded for that email, of any kind. Machine opens (such as those generated by Apple Mail Privacy Protection or other inbox pre-fetchers) count as opens: subscribers whose only recorded opens are machine opens are excluded from the resend.
In addition, only subscribers whose status is currently Subscribed receive the resend. Subscribers who have unsubscribed, bounced, or become inactive between the original send and the resend are skipped automatically.
Note: this differs slightly from a dynamic segment using the has not opened operator. The resend audience is filtered live by current subscriber status, while a saved segment is recomputed only when used.
Things to know
- Same content, different subject. The resend uses the body of the original email exactly as it was. Only the subject line changes. If you need to edit the body, duplicate the newsletter manually instead and choose your audience yourself.
- It’s a brand-new email. The resent newsletter has its own statistics page and counts independently towards your sending volume.
- One-shot. The one-click action only fires once per original. To send a third pass, duplicate the resent copy manually and pick the audience yourself.