Sending to Role Based Email Addresses Is Not Allowed

MailPoet does not allow importing email addresses that are used by groups for administration, accounting or management purposes, such as no-reply@, postmaster@.


Why it's not a good idea to send to them?

  • These addresses are known to have little engagement and thus affect poorly on deliverability. That's because these emails are not associated with a person, but with a company or job, so they are normally generic email addresses which go to several people and it makes difficult to prove consent for each recipient.
  • Sending to role accounts increases the risk of spam complaints and affects your Sender reputation since these addresses can be easily targeted by spammers. 
  • Blacklist providers like Spamhaus will treat any email sent to these addresses as spam by default because they say it was obtained and used without permission.

Role-based email addresses

The full list of role-based email addresses that are ignored by our sending service:

abuse@
compliance@
devnull@
dns@
ftp@
hostmaster@
inoc@
ispfeedback@
ispsupport@
list-request@
list@
maildaemon@
noc@
no-reply@
noreply@
null@
phish@
phishing@
postmaster@
privacy@
registrar@
root@
security@
spam@
sysadmin@
undisclosed-recipients@
unsubscribe@
usenet@
uucp@
webmaster@
www@

If a user attempts to send to a role-based email, these emails will be automatically suppressed by our system and won't be delivered.

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