Sending to Role Based Email Addresses Is Not Allowed
Role-based email addresses (like admin@, help@, sales@) are addresses that are not associated with a particular person, but rather with a company, department or group.
MailPoet does not allow importing role-based email addresses, as these types of addresses are usually associated with high bounce rates and spam complaints.
Why it's not a good idea to send to them?
- These addresses are known to have little engagement and thus affect poorly on deliverability. That's because these emails are not associated with a person, but with a company or job, so they are normally generic email addresses which go to several people and it makes difficult to prove consent for each recipient.
- Sending to role accounts increases the risk of spam complaints and affects your Sender reputation since these addresses can be easily targeted by spammers.
- Blacklist providers like Spamhaus will treat any email sent to these addresses as spam by default because they say it was obtained and used without permission.
Role-based email addresses
The full list of role-based email addresses that are ignored by our sending service:
abuse@ compliance@ devnull@ dns@ ftp@ hostmaster@ inoc@ ispfeedback@ ispsupport@ list-request@ list@ maildaemon@ noc@ no-reply@ noreply@ null@ phish@ phishing@ postmaster@ privacy@ registrar@ root@ security@ spam@ sysadmin@ undisclosed-recipients@ unsubscribe@ usenet@ uucp@ webmaster@ www@
If a user attempts to send to a role-based email, these emails will be automatically suppressed by our system and won't be delivered.