Embed Images in a Newsletter

MailPoet doesn't allow embedding of images.  Why?

  1. When you attach an image to an email, the size of bytes in the email can increase a lot (up to a few megabytes in size), thus slowing down its delivery.
  2. Spam filters prefer images that are linked and not attached.
  3. Forcing the subscriber to load remote stored images help MailPoet track the open rates. Email statistics are calculated via an invisible image called a "beacon", which needs to be loaded by your subscribers to count as an "open" on your stats.

Instead, MailPoet links to images that are on your website. This is the industry-standard method of handling images.

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